What is R.O.T versus R.O.I in social media?

Posted on Thursday, August 18th, 2011.

Everyone wants to know how to succeed in social media. Their R.O.I (return of investment) determines the value of success. However, after working in this industry for several years, I see the same mistakes over and over when it comes to new media. Remember the “cart before the horse” analogy? That similar scenario applies to companies trying to adopt social media marketing. Before companies can determine R.O.I. they need to figure out R.O.T (Rule of Thumb). Now, everyone has a different “rule” they apply to social media. I’ve decided to stay true to social media’s core functionality and came up with just five R.O.T’s for any social marketing strategy. Click here to download the free white paper “Five Rules of Thumb for Social Marketing Success.”

Tweet