A New Year…A New Beginning

Posted on Tuesday, December 20th, 2011.

As we approach the end of the year, I look at 2012 with a sense of excitement but also a time for change. After owning and operating W. Social Marketing for three years, I am closing the door on one adventure and embarking on another. Being an entrepreneur has brought me enormous joy, challenges and… read the full article.

On A Personal Note…

Posted on Tuesday, September 6th, 2011.

This morning, I was shocked to hear about the death of social media marketing expert and renowned speaker Trey Pennington.  I’ve heard Trey speak in the past and we exchanged conversations on Twitter.  It’s extremely hard to start your own business but Trey had established himself as a well respected expert in the marketing industry… read the full article.

What is R.O.T versus R.O.I in social media?

Posted on Thursday, August 18th, 2011.

Everyone wants to know how to succeed in social media. Their R.O.I (return of investment) determines the value of success. However, after working in this industry for several years, I see the same mistakes over and over when it comes to new media. Remember the “cart before the horse” analogy? That similar scenario applies to… read the full article.

Caroline’s Cart Makes Shopping Easier for Families with Special Needs Children

Posted on Sunday, July 31st, 2011.

This is a new series from S.H.E-Network offering in-depth stories of leading women businesses in the South. By Kara Kennedy Shopping became increasingly challenging for Drew Long, the mother of a 10-year special needs child, that she often dreaded going to the grocery store or big box retailer because it became a constant “push and… read the full article.

S.H.E.-Network August Breakfast Series: How to Launch An Online Business

Posted on Sunday, July 17th, 2011.

So after a few months of tweaking, dreaming and more tweaking…I’m extremely excited to announce the S.H.E.-Network August workshop “How To Launch An Online Business.” Learn to quickly launch an online blog, website, e-commerce, or e-zine without developing a product first.  We’ll teach you how to market it, and how to measure your early-stage success.… read the full article.